A CFO at your side for the next big decision.
A CFO practice in Dubai. Senior-led, with a team of specialists. In person or fully remote.
What we do
Fractional CFO
Your CFO, one to two days a week, with the team you have. For one company or a group.
Deal CFO
The model, the finance documents, the numbers behind the structure of the deal, and the answers. For a raise, a loan, a sale or an acquisition.
Finance transformation
People, processes, connected systems, and AI on the routine work.
Interim CFO
When the finance head leaves: the month keeps running, the processes get tighter, and the next team gets built.
Senior-led, with a team of specialists.
Charif leads every engagement and answers for the work. Around him, a team of specialists: CFOs who can lead or co-lead a workstream, a transaction lead, analysts, and an accounting team for the month-end.
What he brings
- CFO in hospitality, manufacturing, logistics, healthcare, retail, direct-to-consumer brands, an investment fund and software, including family groups
- Twelve years investing for family offices
- Two businesses of his own, one in manufacturing and one in food and beverage
- On the board of a family-owned regional takaful (Islamic insurance) company since 2013
Who we work with
Founders, owners and family businesses: a group of companies, a company with a deal in view, or one that has outgrown its numbers.
Our clients are in the MENA region, Europe and the US.
Charif has worked with family businesses from both sides: as their CFO, and as an investor.
We name no client, here or anywhere else.
Some of our work comes through an owner’s adviser. Either way, we work for the company. For advisers
What changes
Your numbers early and right, cash by the week, and the hire, the loan, the market or the acquisition decided with the numbers in front of you.
You know where the next money should go.
What each part of the business earns on the money in it, what the next investment would earn, and what it does to the rest.
You know what an acquisition is worth to you.
What the target really earns, what you can pay, how to fund it, and what it would do to the value of the group.
You decide with a number first.
What a hire or a new market costs each month, whether and when it pays back, and how low cash gets in between.
You see the month early.
Sales and cash as the month runs, from the bank and the sales system, a short pack by day 5 as the aim, and the full close can follow by mid-month.
You see every part on its own.
Each company, store and channel with its own margin, and the whole group in one view.
You have the answers when a lender or investor asks.
A model a lender can test, the documents behind your numbers, and someone at your side as their questions arrive.
The work usually starts within a week or two of the call. How we start
Questions owners ask
- Numbers you can act on, every day and by day 5
- Several companies, one set of numbers
- A hire or a new market: what it does to your cash
- Delivery-app promotions and your true margin by channel
- A financial model for a bank, IFC or development-bank loan
- Fractional CFO, full-time CFO or accounting firm: which, and when
Start with a call.
Book a call, or tell us what brought you first. Either takes about two minutes.
A 30-minute intro call with Charif.