What we do

  • Fractional CFO

    Your CFO, one to two days a week, with the team you have: numbers you can trust, and decisions made with them. For one company or a group.

  • Deal CFO

    A CFO beside you who knows what the investor, the lender or the buyer will test, with the model and the documents behind you.
    On an acquisition, the risks found before you sign.

  • Finance transformation

    When the company has outgrown its finance function: one set of numbers, processes with checks built in, the team matched to its strengths, and AI on the routine work.

  • Interim CFO

    When the finance head leaves: the month keeps running, the processes get tighter, and the next team gets built.

What we do

Who does the work

Charif TakieddineFounder

He leads each engagement. With him, as the work needs: CFOs who can lead or co-lead a workstream, a transaction lead, analysts, and an accounting team for the month-end.

What he brings

  • CFO in hospitality, manufacturing, logistics, healthcare, retail, direct-to-consumer brands, an investment fund and software, including family groups
  • Twelve years investing for family offices
  • Two businesses of his own, one in manufacturing and one in food and beverage
  • On the board of a family-owned regional takaful (Islamic insurance) company since 2013

About

Who we work with

Founders, owners and family businesses.
A company or a group with a deal or a big decision in view, one whose finance has not kept up, or a family setting the rules for its business.

Our clients are in the MENA region, Europe and the US.

Some of our work comes through an owner’s adviser. Either way, we work for the company. For advisers

What changes

Your numbers early and right, cash by the week, and the hire, the loan, the market or the acquisition decided with the numbers in front of you.

  • You know where the next money should go.

    What each part of the business earns on the money invested in it, what the next investment would earn, and what it does to the value of the rest.

  • You know what an acquisition is worth to you.

    What the target really earns, what you can pay, how to fund it, and what it would do to the value of the group.

  • You decide with a number first.

    What a hire or a new market costs each month, when and how it pays back, and how low cash gets in between.

  • You see the month early.

    Sales and cash as the month runs, from the bank and the sales system, a short pack by day 5 as the aim, and the full close can follow by mid-month.

  • You see every part on its own.

    Each company, location and channel with its own margin, and the whole business in one view.

  • You have the answers when a lender or investor asks.

    A model a lender can test, the documents behind your numbers, and a CFO to answer their questions as they arrive.

The work usually starts within a week or two of the call. How we start

Contact

A 30-minute call, or a note first if you prefer.